Highlights from the 2024 National Restaurant Association Show: Robots, Cannabis Drinks, Sustainability, AI, and Gen Z

The National Restaurant Association Show kicked off in Chicago with a bang, as attendees flooded the exhibit halls on a sunny Saturday. Restaurant Business editors were on the lookout for the latest trends and here’s what they found:

1. **Robots Take a Backseat:** While robots have been a hot topic in recent years, there were fewer of them at the show this year. Automation and AI were still prevalent, but the robot revolution seemed to have quieted down.

2. **Cannabis-Infused Drinks:** Move over mocktails, cannabis-infused drinks are taking the spotlight. Companies showcasing THC-infused cocktails and non-alcoholic spirits are looking to expand their presence in restaurants, grocery stores, and convenience stores.

3. **Sustainability Meets Profitability:** Philz Coffee shared how they are using a marketplace for surplus food and beverage products to reduce waste and protect margins. By selling surplus products at a discount, they not only prevent waste but also attract customers who end up making additional purchases.

4. **AI Everywhere:** Artificial intelligence was a buzzword at the show, with tech vendors pitching their latest AI tools left and right. While some see AI as just a trend, others believe it has real potential to revolutionize the industry.

5. **Affordable High-Tech Solutions:** Operators on a budget can still benefit from advanced technology like ChatGPT, a free AI app that can provide valuable insights for attracting and retaining employees.

6. **Cracking the Gen Z Code:** Marketers are finding creative ways to connect with Gen Z, including reality dating shows on TikTok and working with brand ambassadors to reach a younger audience.

The National Restaurant Association Show is shaping up to be an exciting event, showcasing the latest innovations and trends in the industry. Stay tuned for more updates from the show floor.