Artist Barry Masterson Criticizes Use of AI Generated Art in GAA Programmes

The use of AI-generated art in GAA match programmes has sparked controversy, with artist Barry Masterson speaking out against the practice. Masterson highlighted the issue on social media, pointing out the unrealistic and sometimes disturbing images created by AI algorithms.

In a post on X, Masterson expressed his concerns, stating that the use of AI-generated art could potentially harm the work of traditional artists who specialize in GAA illustration. He called on fans to support Irish artists by commissioning their work instead of relying on AI-generated images.

Masterson’s criticism gained traction online, with many agreeing that the AI-generated images lacked authenticity and artistic value. The programmes for various GAA matches, including the Munster Hurling Minor Final and the All-Ireland Football Final, featured AI-generated illustrations that drew criticism for their inaccuracies and oddities.

Despite the backlash, a spokesman for the GAA defended the use of AI art as an experimental initiative by their publishing partners. However, Masterson argued that the GAA should prioritize engaging with traditional artists and illustrators to create match programmes, rather than relying on AI technology.

As the debate continues, Masterson’s call for supporting local artists and preserving the authenticity of GAA illustrations resonates with many in the artistic community. The controversy surrounding AI-generated art in GAA match programmes highlights the ongoing tension between technological advancements and traditional artistic practices.