Responsible for design to implementation
We mean not only the promotion of the most modern art, but also the same responsible. So we take means to meet the challenges taken by generative technologies and help people and organizations responsible work with the content generated by AI.
In the case of each of these technologies, we cooperated with a creative community and other external stakeholders, we gathered observations and we listen to feedback to help us improve and implement our technologies in a safe and responsible way.
We carry out safety tests using filters, set up handrails and put our safety teams at the Development Center. Our teams are also pioneering tools, such as Synthid, which can set unnoticed digital water signs in images generated by AI, audio, text and video. And from today all films generated by Veo on Videofx will be marked by Synthid.
The creative potential of generative artificial intelligence is huge and we can't wait to see how people around the world will introduce their ideas thanks to our new models and tools.
