Instagram threads will start testing video ads, the meta announced on Thursday. The test that will make the threads look more like its competitor X is an extension of Threads advertising initiatives, which began last month from the opening of ads for global advertisers.
The message was announced during the META presentation at IAB Newfrons, where many social media companies throw themselves to advertisers.
In the threads, Meta claims that the “small number” of advertisers will test 19: 9 or 1: 1 creative video advertising that will appear between the elements of organic content in the thread channel. However, the company has not provided other details about the prices or frequency of these ads.
The update takes place after the recent announcement of the finish that the threads reaches over 350 million active users per month. The application also recorded a 35% increase in the time spent on threads as a result of improvements of application recommendation systems, general director of Meta Mark Zuckerberg also told investors on META earnings in April.
Meta announced news around threads, including updating its advertising products in Newfrons.
The company claims that it also tests a new short video solution, a revealing trend of advertising that will be shown next to the most popular creators' drums.
This week, Rival Tiktok also introduced an extension of a similar offer, called Pulse Suite, which will now allow advertisers to sell alongside trends according to categories, holidays, tent moments, cultural and evergreen events, always the content of sport, entertainment and lifestyle.
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Meta will also start testing trends on the market of Instagram creators to help advertisers find popular trends, and test the API Creator Marketplace interface to help companies find and connect with large -scale creators.
The company also introduces video extension on Facebook Reels, which adapts video resources, generating invisible pixels in every video frame to expand the ratio of the proportion for more native experience.
