The Significance of Ethical AI Guidelines and Policies in Driving Revenue Growth: Deloitte Study

The importance of ethical AI guidelines and policies is becoming increasingly evident as a new study from Deloitte reveals that C-level executives are prioritizing ethical awareness and training in order to harness the benefits of AI while maintaining trust and equitable outcomes.

According to the study, titled “Preparing the workforce for ethical, responsible, and trustworthy AI: C-suite perspectives,” executives rank publishing clear policies and guidelines as the most effective method of communicating AI ethics to the workforce. This is closely followed by workshops and trainings. The survey also shows that executives associate the highest importance of ethical guidelines for emerging tech with revenue growth, brand reputation, and marketplace trust.

Key findings from the study include the fact that 86% of organizations have either implemented ethics policies and guidelines or are in the process of doing so. Boards of directors and chief ethics officers are heavily involved in creating AI ethics policies, and organizations are actively reskilling their workforce and making corporate acquisitions to prepare for the integration of AI.

Quotes from Deloitte’s executives emphasize the importance of responsible adoption and implementation of AI, as well as the need for comprehensive ethics training to prepare the labor force for the increasing use of AI.

The survey, conducted online by an independent research company, surveyed 100 executives in C-level, president, board member, and partner/owner roles at U.S. companies. It is a follow-up to Deloitte’s annual report on the state of ethics and trust in technology.

For more information on Deloitte’s US Purpose & DEI Office or Technology Trust Ethics practice, visit www.deloitte.com. Deloitte is a leading provider of audit, consulting, tax, and advisory services to many of the world’s most admired brands, striving to create trust and confidence in a more equitable society. With a global network of member firms spanning over 150 countries, Deloitte is dedicated to making an impact that matters.