Reddit plans to unify the search interface because it seems to become a search engine

Thanks to today's search, so full of AI Slop and sites spamming SEO tricks, it is not unusual that people attach “reddit” to their queries in the hope of finding useful answers to their questions. Google has tried to integrate the Reddit results in its search interface and paying attention to the trend, Reddit also experiments with his own search AI. But the company has high ambitions: wants to become a search engine for using the search engine.

CEO of Reddita, Steve Huffman, said on Thursday during a conference connection in the second quarter: “Reddit is one of the few platforms that have become a real place to search. We offer something special, the width of conversations and knowledge that you can't find anywhere else.”

Huffman noticed that the Reddita search function has over 70 million weekly users, and its product of questions and answers to AI, Reddit Answers, is currently used by 6 million people.

Reddit Answers is currently available in several countries, and the company plans to expand it all over the world, and also ensure its significant place in the site's interface. The company ultimately wants to unite the basic search function using the Reddit answer and redesign its application so that the search field is more visible.

“Let's unify these (Reddit Search and Reddit Answers) in a single search impression, and we will bring this front and means in the application. Regardless of whether you are a new user opening the application for the first time or a recurring user opening user, the search field will be immediate,” said Huffman during the connection.

People are increasingly presented in chat search interfaces from products such as chatgpt, embarrassment and new AI Google mode. Reddit, understandable, believes that knocking the rich role of users' posts and comments to help people find answers, will make a search function more useful.

Reddit reported a positive second quarter, and revenues increased by 78% to $ 500 million compared to the previous year. The company has launched two new advertising tools that allow marketers to use Reddit data to see trends and use comments about brands in their campaigns.