Mozilla Browser adds Perplexity's AI response engine as a new search option

While AI companies, startups and others are rolling out their own web browsers that embed AI services deep into the web surfing experience, Mozilla's Firefox instead allows its customers to replace the default search engine with an AI-powered search option in the browser they already use. On Tuesday, the company announced that it is bringing the Perplexity AI response engine to Firefox, allowing customers to decide whether they want to use artificial intelligence to search the web and find new information.

Mozilla had previously announced tested integration, but the option was only available in select markets, including the US, UK and Germany. It has yet to be determined whether Perplexity will become a permanent addition to Firefox's list of search engine providers, alongside others such as Google, Bing and DuckDuckGo.

Now the company says positive user feedback has prompted it to make the Perplexity app available to users around the world on desktop computers. It will be available on mobile devices in the coming months.

Once enabled, Perplexity offers a conversational search feature where answers appear with citations rather than a list of web links like traditional Google search. The option will appear in the Unified Search button in the address bar, allowing you to quickly switch to searching with Perplexity if necessary. Users can also configure the default search provider in Firefox settings.

Mozilla has previously said that if the Perplexity pilot is successful, it will consider adding more AI response engines or search options to its browser in the future. (It probably started with Perplexity, as the company says it won't share or sell users' personal information.)

In addition to the news about the AI ​​search option, Mozilla also noted that it is working on its browser profiles widely available to all users after months of testing and gradual rollout. This feature allows you to switch between different browser configurations, e.g. for work, school or personal use.

Additionally, the company continues to test visual search using Google Lens among those who have set Google as their default search provider on desktop computers.