Pinterest has introduced a new control feature that allows users to decide how much AI-generated content appears on their feeds.
Update, named “AI Tuner”, allows users to reduce or increase the number of machine-generated posts in popular categories such as beauty, art, fashion and home decor, as reported in the article The Verge breaks down this feature. But the catch? You can't turn it off completely.
The new setting appears in the “Refine Your Recommendations” section of the “GenAI Interests” tab on Pinterest and is available now on desktop and Android devices, with iOS support coming soon.
After months of feedback on creative categories “attacking” AI, the company says this is a step towards transparency and user control.
This issue first surfaced in May when Pinterest started labeling posts “AI modified,” a move echoed by Meta's decision to label synthetic media on Facebook and Instagram.
But here's where it gets interesting – the debate isn't just about labeling, it's about trust. As AI models generate millions of images every day, users wonder whether they can still distinguish real art from algorithmic imitations.
Recent Reuters report on social media moderation he noted that even trained moderators have difficulty distinguishing between images of humans and artificial intelligence.
This blurring of creative boundaries is fueling a growing movement towards authenticity, which is now becoming a defining issue in visual culture.
Experts say this could be the start of a broader shift in how platforms deal with AI transparency. Last week YouTube has expanded its AI disclosure rules for creatorsrequiring them to label synthetic or altered media that could mislead viewers.
Pinterest, in its quieter, design-first way, seems to follow a similar philosophy – not banning artificial intelligence, but giving its users freedom.
Personally, I like this golden mean. This seems realistic – like admitting that AI is here to stay, but letting people decide how much of it they want in their creative spaces.
Still, I can't stop thinking about what comes next. What if we started “silencing” human content instead? Irony writes itself.
And as platforms like Pinterest, Meta and YouTube try to define transparency, perhaps the real challenge is no longer detecting AI – but remembering what unfiltered human creativity even looks like.
