Ads may appear in Apple Maps next year

According to Apple Maps, Apple Maps users could start seeing ads in the app as early as next year new report by Mark Gurman from Bloomberg.

Like Google Maps and other mapping apps, Apple's plan is to allow restaurants and other businesses with brick-and-mortar stores to pay to promote themselves in search results, Gurman says. While Apple already runs ads in the App Store, this could be part of a broader strategy to bring more ads to iOS.

Apple will reportedly try to stand out from the competition with a better interface and the use of artificial intelligence to show relevant results.

The question, Gurman says, is whether Apple device owners will rebel as Apple devices and apps increasingly become billboards trying to convince you to pay for more Apple services.