Figma is expanding its presence in India by establishing a local office and hiring Indian talent as it seeks to deepen ties with one of its largest user communities and undertake broader efforts to better attract developers alongside designers who already use the platform.
Founded in 2012 by Dylan Field and Evan Wallace, Figma broke through by offering a browser-based interface at a time when most designers were still wedded to desktop software. This approach was initially met with skepticism, but the platform eventually became a popular collaboration tool for UX and product teams. Now the company wants to replicate this trajectory with developers and sees India as a key market to accelerate this evolution.
India has one of the largest developer communities in the world – an advantage that tech giants like Microsoft have already recognized, and that's what counts almost 22 million Indian developers on GitHub. As many as 33% of Figma users worldwide are developers, and the company is introducing features aimed at connecting design and engineering processes. However, Figma still faces a perception challenge: many Indian developers still view Figma primarily as a design tool rather than a platform for building end-to-end products.
“India has such a large developer population who maybe don't see Figma as their tool right now, and that's what we want to do,” Abhishek Mathur, vice president of engineering at Figma, said in an interview. “A lot of this is done by the community, but we also want to be a part of this activity and share our story of enabling developers to do more than just write code.”
On Wednesday, Figma opened a new office in Bengaluru, India, as part of its continued expansion outside the US. The San Francisco-based company already has offices in Tokyo, Singapore, London, Paris, Berlin, Sydney and São Paulo.
Until now, Figma has been supporting users in India remotely through its team in Singapore. The company is now seeing the value of having a local presence as its user base and social activity in the country continues to grow.
“India has always been a global innovation hub, and for Figma, international markets play a big role,” Mathur told TechCrunch.
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As much as 85% of Figma's total usage is international, with India having the second-largest user base after the United States, Mathur noted. The company said that as of Q3 2025, it was serving users in 85% of India's 28 official states. As of September, over 40% of the top 100 companies listed on the Bombay Stock Exchange were Figma customers, she added.
Figma has 13 million weekly active users worldwide. The company did not provide a specific number of users in India, although Mathur described the country as a “very large part” of its base. Her Indian community, the so-called Friends of Figmathe group itself has over 25,000 members.
In May, Figma introduced a new range of AI-powered features designed to extend the value of its software beyond design teams, allowing it to compete not only with Adobe and Canva, but also with AI coding platforms such as Replit and Lovable. One of these features, Figma Make, allows users to generate working web applications based on natural language prompts and collaborate on both design and coding in the same workspace.
Mathur said India is the largest market for Figma Make and users in the country have generated over 800,000 prototypes so far.
Figma is also seeing a surge in popularity among developers in India, especially for its developer mode, which debuted in 2023 to help developers quickly translate designs into code.
“The first spectrum of imagination in manufacturing is what we see in terms of the differences between India and the rest of the world,” Mathur said. “The usage patterns are similar, but the scale of operations for some things is very demanding.”
Figma's Bengaluru office will initially focus on strengthening the company's sales and marketing efforts in the country. Its users in India include consumer-facing startups such as CRED, Groww, Fynd, Swiggy and Zomato, as well as IT services giants including Infosys and TCS, and consumer companies such as Airtel, CARS24 and Myntra.
In 2024, Figma generated about half of its revenue from markets outside the US, and Mathur described India as an “important market” for the company, although he did not disclose its specific share of global revenue.
The user base in India is already influencing Figma's product development. For example, community feedback in India has led the company to introduce improved code export options that deliver higher quality code – a direct response to requests from Indian users looking for better results.
“We want to continue to host events, understand and engage with our clients – small and large – and over time we may add other opportunities as well,” Mathur said.
