Agency based in Sydney SEO PK announced that Australia now uses so-called “AI mode” in search – a change so big that they say it means the end of “traditional SEO”.
According to their press release, this new model is a game changer: instead of the usual list of blue links, users now see AI-generated overviews that come from several credible sources.
What does this mean for businesses that depend on search traffic? For starters, this means that page one rankings alone will likely no longer be sufficient.
PK SEO warns that if you are not in the AI reply box, you may become invisible.
They introduce a new term: Generative engine optimization (GEO)AND a strategy to make your brand one of the “answers” that AI wants to draw from.
Research confirms that as AI-powered query results become more frequent, fewer users click on individual sites because the summary gives them what they need right away.
Google itself described this evolution as search “going beyond information towards intelligence“.
Right now, you may feel like you're chasing a moving target. My opinion? It's exciting, but also a little stressful. The rules change quickly.
If your web team is still playing catch-up with old SEO tactics (keywords, meta tags, tons of links), you may need to reposition.
Focus more on building trust, in-depth content, quotes, authority and connections in your niche – because AI seems to prefer this.
One practical step: Check your content for depth and relevance. If you have pages that are thin, generic, or only contain basic information, their visibility may be impaired.
Instead, look at how you can stay source AI chooses, not just the page the AI leads to.
Also keep an eye on your stats: if your clicks are dropping but your views are staying the same, it may be a sign that you're already seeing this change on your site.
Australia is leading the way in implementation, but it is not just a local issue. Global brands and marketers should take this as a preview of what's next in search.
If you operate in other markets (including the Philippines!), you better start planning how you will present your presence in the new AI-powered search layer.
Bottom line: Search just went to the next level. The era of blue lines didn't end overnight, but the pressure to adapt has never been greater.
If you're ready to jump online, you can get ahead of the competition – if you're not, there's a real chance you'll wake up one day and find that your traffic just… isn't what it used to be.
