Limitless, the artificial intelligence startup formerly known as Rewind, has been acquired by Meta, the company announced on Friday website. The company that created an AI-powered call recording pendant says it will no longer sell its hardware devices and will continue to support its existing customers for a year.
Customers will no longer have to pay a subscription fee and will be transferred to the Unlimited Plan for now. Other features, including the non-hanging “Rewind” software, which records user activity on the desktop and turns it into a searchable registry, will be disabled.
Startup, founded by Brett Bejck AND Dan Siroker, co-founder and former CEO of the company Optimallylast year it transformed itself into an AI device maker, offering the Limitless pendant for $99. The wearable device can be attached to a shirt like a wireless microphone or worn like a necklace. The device is one of several AI hardware devices available on the market, including the next (not very well received) AI pendant known as Friend.
According to Limitless' announcement, the company shares Meta's vision of “bringing personal superintelligence to everyone,” which includes building AI-enabled wearables. (Meta currently focuses on AR/AI glasses, such as Ray-Ban Meta and Oakley Meta, and on-lens AI glasses, Meta Ray-Ban Display). Limitless says it will help bring this vision to life – which likely means supporting Meta's existing products, rather than helping Meta add an AI pendant to its lineup.
The company suggested that increased competition in the market is making it more difficult for it to compete, especially as larger players such as OpenAI and Meta are also developing their own hardware devices.
“When we started Limitless five years ago, the world was a completely different place,” Siroker wrote in the announcement. “Artificial intelligence was a pipe dream for many. Hardware startups were considered unfundable, and a business dealing with both AI and hardware would be considered absurd. But today it is different. The world has changed. We are no longer working on a strange side idea. We are building a future that now seems inevitable. We are not alone.”
Meta shared the following statement with TechCrunch via email: “We are excited that Limitless will join Meta to accelerate our work in building AI-enabled wearables.” The tech giant did not share further information about its plans, other than to say that the team will work for wearables organization Reality Labs.
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Limitless will offer its customers a way export their data, the company says, or users can choose to do so remove your data from the application level.
The startup has raised over $33 million from investors including a16z, First Round Capital and NEA.
Updated after publication with Meta comment.
