Last year, Deezer introduced an AI detection tool that automatically flags fully AI-generated music for listeners and removes it from algorithmic and editorial recommendations.
On Thursday, the company announced that it is making the tool available to other streaming platforms to help address the rise of artificial intelligence and fake streams, as well as promote transparency in the music industry and ensure that human artists continue to receive the recognition they deserve.
Additionally, Deezer reported that 85% of streams from fully AI-generated songs are considered fake. Notably, the service currently receives 60,000 AI songs per day, for a total of 13.4 million AI-detected songs. Meanwhile, in June last year, music fully generated by artificial intelligence accounted for 18% of daily uploads, exceeding 20,000 songs.
Deezer claims that its AI music detection tool can identify any AI-generated song from major generative models such as Suno and Udio. In addition to excluding AI-generated songs from recommendations, Deezer demonetizes them and excludes them from royalty pools as the company seeks to compensate musicians and songwriters fairly.
The tool's accuracy is 99.8%, a company spokesperson told TechCrunch.
Deezer CEO Alexis Lanternier says the tool is seeing “a lot of interest” and several companies have “already conducted successful tests.” One such company is Sacem, a French management company representing over 300,000 music creators and publishers, including David Guetta and DJ Snake.
The company did not provide pricing information or reveal which additional companies are interested in adopting the tool. A spokesperson told us the cost varies depending on the type of contract.
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There is growing concern that artificial intelligence companies are using copyrighted material to train their models, as well as methods used to manipulate streaming systems and commit fraud.
One case of music streaming fraud occurred in 2024, when a North Carolina musician was charged Department of Justice (DOJ) by creating AI-generated songs and using bots to stream them billions of times, resulting in the theft of over $10 million in streaming royalties. Additionally, AI teams such as Velvet sunset gained millions of streams.
Bandcamp recently had enough and banned AI-generated music altogether, while Spotify updated its policy to address the rise in AI-powered songs, clarifying when AI is used in music production, limiting spam, and clearly stating that unauthorized voice cloning is prohibited on the platform.
In turn, major record labels have settled disputes with Suno and Udio, apparently preferring music generated by artificial intelligence. Last fall Universal Music Ensemble and Warner Music Group have struck deals with AI startups to license their music catalogues, providing artists and songwriters with compensation for using their work to train AI models.
In recent years, Deezer has taken significant steps to address concerns about AI-generated music. In 2024, it became the first music streaming platform sign the global statement on artificial intelligence trainingjoining actors Kate McKinnon, Kevin Bacon, Kit Harington, Rosie O'Donnell and other famous creators.
We hope that Deezer's recent decision to sell its detection tool will set a precedent for other music streaming platforms to take similar actions to defend human artists and fight fraud.
