Over $ 10 billion – how many Apple App Store revenues won last year, in accordance with the new analysis carried out by App Intelligence Provider Appfigures.
The company's estimates indicate that revenues from American commission stores exceeded over twice in 2020–2024. In 2020, the participation of Apple in the App Store was about $ 4.76 billion, increased to over $ 10.1 billion to 2024.
Based on the APPFIGures data, American developers of the App Store generated $ 33.68 billion gross revenues from their applications and games using the Apple payment system in 2024 and took $ 23.57 billion after the Apple cutting.
Although Apple usually does not take out revenues from the App Store during earnings, Published a report in May 2023 Where he said that the App Store generated $ 104 billion of estimated estimates for digital goods and services in 2022.
However, the APPFigures analysis showed that the App Store earned $ 61.5 billion worldwide in 2022, which in 2024 grew to $ 91.3 billion. From this Apple earned over $ 27.39 billion worldwide last year, said AppFigures.
This leads to a discrepancy between AppFigures analysis and your own Apple.
This can be explained by an important reservation found in the Apple report. Under the Apple table states that his “bills and sales” are “Not the same as the Billings Store.” This is important here.
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When Apple wrote its report, the company tried to show how big the application store is and how key it is to the general economy, so it combined revenues from the App Store with revenues generated outside the App Store store to generate its sum for the category “Billings and Sales”.
In the report, the Apple calculated part of the total application revenues, which is facilitated by the App Store, even if the purchase was made elsewhere. For example, if the user buys a subscription to a hul on the internet, but then spends 60% of the time to send a stream hul to Apple devices, Apple is assigned to facilitate 60% of the user's expenses. (To determine the use, the report was based on the sources of other companies, such as research companies, in order to estimate how much use took place on smartphones compared to tablets, desktops or TVs.)
Apple also enables enterprises to distribute applications with purchases in the application, but they are not visible in the application store.
“Grave irreversible pity?”
Studying numbers around us Apple App Store is more appropriate than ever as a result of the last court decision, which now prevents Apple from downloading 27% transactions commission that takes place outside the App Store.
Apple initially tried to comply with the court order resulting from the antitrust fight from Epic Maker games, introducing changes that would not hurt the profits of the App Store.
To do this, Apple last year gave programmers a way to submit an application for an exception to the rules of the application store so that they can add internet cables to their applications that direct customers to external purchases. However, Apple still burdened 27% commission on these purchases and dictates how links to the page should appear. (This even included the use of “terrifying screens” to warn consumers against the danger of shopping outside the application store).
Last week, the judge ruled that Apple was an “intentional violation” of the order for 2021, continuing to charge fees for external purchases and creating new anti -competitive barriers.
This decision forced Apple to update the American rules of the application store that now allow programmers to connect with other ways of shopping, without any obstacles and commissions. Since then, several applications have used the possibility of entering online payments, including Spotify, Amazon Kindle and Patreon. One small game emulator called Delta is now supported by membership in Patreon.
Apple refers to the decision, arguing in the last application that the decision causes “serious irreversible damage.”
“These restrictions, which will cost significant Apple sums a year, are based on behavior that has never been resolved (and is not) illegal,” Apple's's's Folding data. “Rather, they were imposed on the punishment of Apple for the alleged incompatibility with the previous state of the state, which is invalid.”
This argument will probably not be good with programmers, because many think that Apple should reduce commissions for all years ago, not only for small business programmers.
APPFIGures analysis also destroyed revenues from the App Store by application and games, which generated Apple, respectively, approximately $ 6.28 billion and $ 3.83 billion in 2024.
Together, these numbers emphasize how critical revenues in the application store remain the lower bottom line and why it is so difficult to maintain control.
