Apple announced on Thursday to launch a new program for developers, the Mini Apps Affiliate Program, which will offer a reduced commission rate of 15% on in-app purchases for mini apps.
The iPhone maker defines a mini-app as a “standalone” application built using web technologies such as HTML5 and JavaScript that are distributed as part of a larger, native application. The technology has been supported in the App Store for almost a decade, but this is the first time a reduced commission on mini-app transactions is being offered.
Apple added a rule to its rule in 2017 App Review Guidelineswhich lists the detailed requirements for the mini-app. In Guideline 4.7, the company allows developers to run mini-apps, mini-games, streaming games, chatbots, plug-ins, and game emulators that offer software that is not included in the main application's binary. It also describes how to process sensitive data or filter out unwanted material, similar to native applications.
Apple says that to qualify for the new Mini App program, the main app must be available on iOS or iPadOS and hosted in the App Store, and will have to meet requirements Apple Developer License Agreement and existing App Review Guidelinesincluding those for mini-apps.
However, the program also adds new requirements for applications to support specific Apple technologies, including Advanced trading API AND Declared age rating APIthanks to which the applications offer age-appropriate content. They must also benefit Apple's in-app purchasing system AND send information about purchases made by the user in the application to Apple if you request a refund.
Apple positions this program as a way for developers providing mini-apps and games to grow their business in the App Store. It also encourages developers to use Apple technology, including trust and security tools, by offering the benefit of a reduced commission. These additional savings could allow developers to reinvest in their own mini-app program.
Additionally, it ensures that Apple will retain its ability to collect commissions on mini-apps even as the market evolves to offer new experiences.
Today, there are many native iOS apps that offer mini-apps, including instant messaging applications such as LINE or WeChat, or those that offer mini-games such as DiscordFor example. Recently, AI vendors have started to enter the mini-app space. Notably, ChatGPT recently launched chatbot-based applications that allow users to interact with apps such as Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva. Some theorized that this platform could they eventually evolve to threaten App Store business model if app engagement and transactions move to ChatGPT.
This was recently reported by Bloomberg Apple and Tencent agreed to a 15% commission on mini-apps in WeChat, but this does not mean that the program will be open to other developers.
Developers who want to join the Apple Mini Apps Partner Program can apply and then provide information about the host app, permissions, and mini apps. They must also agree to the terms of the program. Once the application is ready, they must submit it review. (Apple already asks app developers to include a manifest that allows Apple to check the software and metadata contained in the app, as well as links to the mini-apps it offers.)
In-app purchases in mini apps are eligible for a reduced commission if they are for digital goods and services, including consumable, non-consumable, auto-renewable and non-renewable subscriptions, Apple says.
