Apple is saying goodbye to the Clips app

Apple appears to be phasing out support for Clips, removing Clips from the App Store and saying it will no longer roll out any updates.

IN support page on the Apple websitethe company says that as of October 10, new users will no longer be able to download the Clips app, but existing users will be able to continue using the app on current or earlier versions of iOS and iPadOS. If necessary, existing users can also re-download the app from their Apple account.

Without updates, using the Clips app will likely become more difficult over time, so Apple encourages users to download Clips videos (with or without additional effects) to their Photo Library so they can view and edit those videos using other apps.

Launched in 2017, Clips seemed to be Apple's answer to Snapchat and Instagram Stories – it wasn't a social network, but it allowed users to combine photos and videos using filters, emojis, and music.

At first, TechCrunch's Brian Heater described Clips' video editing capabilities as simple and suggested that the app could allow Apple to showcase the capabilities of its hardware and software while offering users a way out of its then-burgeoning social ecosystems.

MacRumors reports that while Apple updated Clips with new features after launch, updates in recent years have been limited to bug fixes.

Apple fans on Reddit they seemed unsurprised by the news, saying they had only tried the app years ago or had never heard of it at all. Additionally, apps like Clips — built from real footage shot by real people — may seem a bit old-fashioned compared to Sora, OpenAI's generative AI video app that recently hit 1 million downloads.