Apple Enhances Siri with AI-Powered Upgrade, Poses Challenge to Amazon’s Alexa
Apple is gearing up to give its digital assistant, Siri, an artificial intelligence-powered upgrade, potentially posing a challenge to Amazon’s dominant Alexa. The Cupertino-based tech giant is working on a new system that will allow users to control individual app functions using voice commands, marking a leap forward in Siri’s capabilities.
According to Bloomberg, the revamped Siri will utilize the power of large language models and generative AI to analyze user behavior on their devices. This will enable Siri to automatically enable Siri-controlled features within apps, allowing for unprecedented precision in navigating and commanding specific app functions. Tasks such as opening documents, organizing notes, managing emails, and providing summaries of articles within the Apple News app will be seamlessly handled by the new Siri.
While the initial rollout will be limited to Apple’s own apps, the company has plans to support hundreds of different commands and eventually allow users to chain multiple requests together for a seamless user experience. This development is part of Apple’s broader AI strategy, set to be unveiled at the upcoming Worldwide Developers Conference on June 10.
In related news, Apple is also working on enhancing Siri’s capabilities in upcoming operating systems. Siri will be able to better understand contexts, such as people, events, and locations, when generating responses. A new feature called “Greymatter Catch Up” will allow users to request a summary of recent notifications through Siri, making it easier to stay updated without manually checking each app.
As the battle for virtual assistant supremacy heats up, Apple’s move to enhance Siri’s capabilities could have far-reaching implications for the future of eCommerce and consumer-device interactions. With the potential to offer more personalized and efficient shopping experiences, Siri’s AI-driven evolution may give Amazon’s Alexa a run for its money. Stay tuned for more updates on this exciting development in the tech world.
