Although artists in the spread of tools for designing artificial intelligence and content used to train generative models, companies creating software for creative work, however, build their set of tools. This is a signal of how quickly AI has gained meaning – regardless of what their customers say, graphic design creators clearly seem to think that they cannot survive without implementing some AI form.
The latest, which will double this strategy, is Canva. On Thursday, the company said that it adds a package of new artificial intelligence functions to its platform, including AI assistant, the ability to create applications from hints, support for spreadsheets and tools for AI powered editing.
Baking in AI
Called Canva Ai, an AI assistant to the company can perform many tasks, from creating images according to your instructions, to inventing design ideas-let's say, secure social media or mock-up for printing. He can even write a copy and create documents.
And by using a new tool called canvas code, the assistant can also be monitored to create mini-application, such as interactive maps or non-standard calculators, which can then be integrated in projects. Canva has established cooperation with Anthropic in this function, said TechCrunch, co -founder of the Australian design company and product director of Cameron Adams.
“Over the years, we encouraged our teams to create interactive prototypes, because static mock -ups do not really represent the experiences we are trying to create with Canva for users. We began to see teams in Canva, which use AI to prototyping. We think about completing it and providing all the possibilities of coding and creating interactive experiences,” said Adams.
To make it clear, Canva is not the first to do it. A few startups, such as the cursor, Bolt.newNice and replications attracted many customers and allow users to monitor their way to create applications. Despite this, Canva has the motivation to bake such a function in its software, because it complements its wider sales point as a service used to design everything, from marketing security to websites.
Canva also adds new AI functions to the photo editor: One tool allows users to indicate and click to modify the artifacts in the pictures, while another is a background generator that takes into account the lighting and the system. This set of functions seems to be aimed at helping the company to compete with tools such as Adobe Photoshop, Adobe Lightroom and Pixelmator (purchased by Apple last year).
For the enterprise
Last year, Canva launched a company -oriented product to better support larger teams with such functions such as single and access management tools. Now he adds spreadsheets to a mixture with canvas sheets.
In addition to the usual functions of the spreadsheet, the canvas sheets are equipped with a tool called Magic Insights, which, as written on a can, comes out on the basis of data on the sheet. There is also a function called Magic Charts, which automatically transforms raw numbers into charts, along with graphics specific to the brand and logo.
The company said that Canva sheets support integration with Hubspot, Statista, Google Analytics and others to easily import data to users.
The artist's dilemma vs. And
Companies such as Adobe, Canva and Pixlr may want to increase the value of their offers, but the fact is that the introduction of artificial intelligence into design tools causes some tension. Artists are not only worried that their work is used to train AI models without permission, but there is also a real threat to creative design work.
Despite this, Adams does not consider it a clash between AI and creativity; He sees it rather as a moment of growth and field possibilities.
“I think that all our tasks will change when AI appears, because different tools are integrated in every specialty, regardless of whether it is a project, product management, engineering, marketing or sales,” he said. “I think that every work will change and adapt to the help they will receive from AI tools. We just see a huge opportunity,” said Adams.
It seems that these changes will be here earlier than most expect. At the beginning of this month the company released some technical writing staffNine months after his co -founders reportedly asked employees to use the AI application, wherever they could. Adams said, however, that these layoffs were not related to AI tools that the company is building, but were the result of restructuring.
