Bill Ready General Director of Pinterest, told investors in the company Earnings in the second quarter Call that the social application and the inspiring page of the tabs can be considered a “shopping assistant to support AI”. However, he believes that the agent network in which AI agents shop on behalf of users is still far in the future.
The comments were presented in response to the question about the agency network, which could affect the search funnel and companies, such as Pinterest, which is positioned at the early stages of shopping travel – more or less when users are looking for ideas that can later turn into shopping.
Investors are probably afraid that if AI begins to understand the interests of users, they could prevent users to shop from their own personalized recommendations instead of using platforms such as Pinterest.
“I think that this concept of an agent simply goes all things for you without doing anything …”, he said ready for a phone from Q2. “I think it will be a very, very long cycle to take place, both in terms of how we think about where users will simply allow them to escape something and do everything for them, except maybe very utilitarian journeys,” he noted.
Despite this, he pressed on Pinterest, which could be considered a commercial assistant from AI, saying that the company does not speak about it in this way, usually because users are not thinking about it.
“But when users say such things as” Pinterest just gets me “, it's because they can open the application and the application will be their proactively recommendations from things that are really interested, which are in line with their taste and style, the way he would do is a really great personal shopping assistant,” he said.
The company referred to the moment when companies examine all ways to create new experiences related to AI as “Cambrian moment”, and raised various ways in which it has already used artificial intelligence. This included systems of recommendation and personalization powered by artificial intelligence, the use of reserved AI models (including multimodal artificial intelligence that combine text and images), visual search impressions, conversational search and advertising performance powered by artificial intelligence.
TechCrunch event
San Francisco
|.
October 27-29 2025
They did not apply to the growing fears of users that too much Pinterest is now filled with the content of low quality generated by AI. The situation became so bad that Pinterest at the beginning of this year had to introduce a new set of tools to fight this invasion, such as labels for images and controls generated by AI for users for filtering AI generative pins. The discussion also missed the mention of mass bans of users, which according to users result from excessive rely on poorly designed AI moderation systems. (Pinterest would not say that it is so, just connecting them to an internal error. However, similar problems appear in social media, including on Facebook, Instagram and Tumblr.)
At the conversation of Ready, he also talked about how Pinterest aims to compete in the war about AI's talent, saying that people who want to work there, care about artificial intelligence that is used for good and used “responsibly”.
“I think that on the side of the mission we really hit over our weight,” explained Exec. “Both in terms of what we do with tuning artificial intelligence for positiveness, creating a more positive alternative to what is happening in the rest of the social media,” he said.
Pinterest shares fell after earnings, because the company reported the rhythm of sales, with an income of USD 998 million, but earnings per share of 33 cents (corrected) did not fall from the expected 35 cents of analysts. The company also noticed that more than half of their monthly users is a gene with, and men increased by 95% year on year.
