AuraThe Fames Fames digital company, founded by early Twitter employees, introduces its latest model, Aspenwhich adds new technology to the device and the accompanying mobile application. In addition to hosting digital photos on a 12-inch HD display, the device now allows you to add signatures to photos when they appear on the frame. Meanwhile, the mobile application has added the search function to find people that makes it easier to find the photos you want to display.
The aura was founded by former employees of Twitter Abdur Chowdhura and Eric Jensen, and its vision was to offer more elegant and improved digital frames for displaying digital photos of people in their home, combined with a well -designed platform for frame content management software.
Before the premiere of Aspen Aura offered other frames in various sizes and styles such as Sculptor and mounted on the wall Walden. Its mobile application has over 6 million users, which gives a sense of the scale of the user base.
Today, the company attracts customers who want to enjoy digital photos in their homes and share them with friends and family through a private social network, in which members can bring their photos to your framework. This may appeal to those who are looking for ways to contact people close to them outside traditional social media, while looping with older family members, enabling younger, more knowing people to managing people of the older frames on their behalf.
Last year, the aura claims that customers shared 784 million photos for their frames, which is an increase of 55% year -on -year. In addition, private social networks built on the basis of sharing photos between families, friends and other invited members helped increase 50% of the annual Aura sales in 2024.
The company also noticed that every day the aura frames display a total of 5 billion photos and videos.
His latest add -on, the Aspen frame worth USD 229, is now the thinnest company, at 0.5 inches on the edge. Its 1.600 x 1200 HD anti -desert display and a 4: 3 shape coefficient also help to present photos of a mobile phone in the best light, calibrated for brightness, contrast and color.
However, one of the other great draws of the aura devices is that her frame management software is not a reflection.
The accompanying application for sharing photos of the aura goes to users, connecting to the Wi-Fi network of their home and quickly add photos to their frames, in just a few steps. The application itself is as well built as any social application that you can already use, our tests have been found, providing access to different frames in navigation on the left along with a two -story interface on the main page of the application for adding new photos and managing existing photos on your devices.
Usually, when you add photos to the aura frame, you are browsing a camera roll or other photo albums to find your favorite and choose them. But the new search function in the application now allows you to simply touch the photo of a person whose photos you want to set priorities. These suggested people are now in a row at the top of the “Add photos” screen. (Unfortunately, if you took your AI photos while playing with other photo applications, they are not excluded – you have to do it manually).
This new search function works locally on user devices to protect their privacy, notes the aura.
In addition, users can now add more context to their photos, introducing signatures that may contain information such as date, location or other personal notes, which then appear in the frame.
The Aspen frame is available in two colors, ink or clay and contains a metal rack, mats with a paper texture, a decorative finish and a string fabric that gives the device more exclusive. Like other aura frames, it contains other technical functions, such as the entertainment light sensor, which turns off the frame at night, when the room darkens, and a hidden touch strap to the frame, which allows you to scroll photos and adjust the settings without leaving fingerprints on the frame display.
A company that is supported by 60 million dollars of growth capital from Lago Innovation Fund was profitable in 2024 and is still growing.
Correction: The article was originally found that the cost of the frame was USD 299. It's $ 229. The article has been updated.
