Heading: EBU’s Strategic Initiative on Responsible Innovation and Trustworthy AI Environment
The European Broadcasting Union (EBU) is taking a proactive approach to responsible innovation in artificial intelligence (AI) to ensure the best outcomes for all audiences. Through a strategic initiative, the EBU is leading the way in addressing key questions surrounding AI in broadcasting.
One of the key focuses this year is on informing public service media (PSM) AI strategies. The EBU will showcase advanced members in AI and their strategies, sharing best practices and recommendations at events like the annual AI Summit. By defining a common direction, the EBU aims to influence AI tech players for the benefit of PSM and audiences.
Additionally, the EBU is actively involved in shaping AI legislation to support PSM and safeguard their position in the market. They are providing support to members in understanding regulatory developments through handbooks, explainers, and briefings.
In the era of generative AI, the EBU is committed to ensuring trusted news. A detailed report on the impact of generative AI on newsrooms will be released, along with a media literacy campaign. The AI Ethics group is also focusing on ethical considerations of AI.
Furthermore, the EBU is enhancing PSM creativity through AI by inspiring the network to use AI for content production and audience engagement. They have launched the EBU Academy School of AI to offer tailored learning opportunities to members.
Collaboration around relevant technological developments is also a priority for the EBU. They are working with members and others to develop new tools and platforms like the European Media Space, vera.ai, and an AI Media Hub. Knowledge and expertise are shared at leading events, and impactful AI projects are collectively developed.
Overall, the EBU’s commitment to responsible innovation in AI is evident through their strategic initiatives and collaborative efforts to ensure the best outcomes for all audiences. Stay updated on the latest developments by signing up for their newsletter.
