In a new experiment, Meta is limiting the number of links users can post on Facebook unless they have a paid Meta Verified subscription.
Over the last week several users To have noticed a Meta test that affects link publishing. Social media strategist Matt Navarra excellent that users taking part in the test can only post two links unless they pay for it Meta Verified subscriptionwhich starts at $14.99 per month.
According to a screenshot posted by Navarra, users can still post affiliate links, comments and post links on Meta platforms, including Facebook, Instagram and WhatsApp.
The company confirmed the test to TechCrunch and said it had an impact on those using it professional mode and Facebook pages. Professional mode allows you to transform your personal profile into a creator profile while allowing your content to be discovered by a wider audience.
“This is a limited test to see if the ability to post more posts with links adds additional value to Meta Verified subscribers,” a Meta spokesperson told TechCrunch.
This would have a direct impact on creators and brands publishing links from their blogs or other platforms to reach a wider audience.
The company has stated that it is trying to figure out how it can add value to Meta Verified subscribers, and this test is one such experiment to improve this paid plan. The company added that publishers are currently not included in this test. It also said that users can still post links in comments and are unaffected by the limit.
In his own transparency report for the third quarterMeta found that over 98% of US channel views come from posts that contain no links. However, it is unclear whether this signal prompted the company to experiment with link-sharing restrictions. The company reported that most of the 1.9% of link post views came from the site they were visiting. Related posts shared by friends and groups were minimal.
The same report indicated that YouTube, TikTok and GoFundMe were the domains most frequently posted on the website. With the new link posting limit test, creators and brands will be forced to post content from other Meta platforms if they reach their limit, or stop posting altogether if they don't want to pay for a subscription.
As artificial intelligence takes over the Internet, there is an ongoing fierce debate about the connection-based network. AI summarization and search are having a negative impact on the publishing industry. Over the past few years, social networks like X have toyed with demoting related posts to encourage users to post content to the platforms natively.
