Figma acquires artificial intelligence media production company Weavy

Design platform Figma announced today that it has acquired an artificial intelligence image and video generation company Woven. The startup will join Figma under the new Figma Weave brand.

Figma said 20 people from Weavy would join the company, but did not disclose the valuation of the deal. The Tel Aviv-based startup was founded in 2024 and raised $4 million in June in a seed round led by Entrée Capital, with participation from Designer Fund, Founder Collective and Fiverr founder Micha Kaufman.

Figma said Weavy will exist as a standalone product for now, and in the future it will be integrated into the Figma Weave brand, along with the rest of the Figma platform.

Weavy's online tools enable users to combine different AI models and offer users professional editing tools to create high-quality images and videos for use in product mockups or brand styling. Users can edit these media generations with layer editing, adjust lighting, and change colors and angles with tooltips to achieve the desired end result.

Users start with something like a prompt to generate an image on an infinite canvas, browse through the results from different models, select one image, add another prompt to generate a video, and look at the different results produced by the different models. At any time, users can use the editing tools to change the appearance of the video. Designers can also combine multiple prompts and models to achieve the desired effect.

The startup offers various models such as Seedance, Sora and Veo for video and Flux, Ideogram, Nano Banana and Seedream for image generation.

“This node-based approach brings a new level of craftsmanship and control to AI generation. Results can be branched, remixed, and refined, combining creative exploration with iteration and craftsmanship. The Weavy team inspired us with the balance they achieved between simplicity, accessibility, and power. They also created a tool that is simply a pleasure to use,” Figma CEO Dylan Field said in a statement.

AI-powered design platforms are needed to create media generation capabilities and workflow design. Earlier this month, AI search platform Perplexity added the team behind its Visual Electric design platform powered by Sequoia. In April, Krea announced that it had raised $83 million in various rounds from companies including Bain Capital, a16z and Abstract Ventures.