When you think about digital natives, a picture that often comes to my mind is a general breathable, trusting all things AI.
The truth is that when it comes to money and planning their future, the generation knows better than relying only on chatbots.
AND New study conducted by the CFA Institute Reveals the convincing dynamic shaping of the next generation approach to financial advice.
Continuous 91% of the last graduates I prefer to cooperate with real, financial advisers with body and blood-trust, ethical grounding and old, old emotional intuition over the “magic” of AI.
More than half—45%– Preferably advisers who will always be in the first place, and offer personalized guidelines less susceptible to errors. Despite the charm of automation, the gene clearly wants reliability.
However, far from rejecting technology. Most perceive AI not as a substitute, but as an intelligent second pilot-especially valuable for data tests and crunching.
They want advisers who combined empathy and judgment with a performance based on AI. After all, the tools can improve processes, but they should not evaporate human touch.
Wider forces at work
- The regulatory headlight light intensifies
Because industries such as Finance integrate more artificial intelligence, trust cannot be considered granted. Experts say that consumer trust depends on transparency and emotional resonance – not only algorithms. - The advisory difference persists
AI tools, such as chatgpt, are increasingly pressed into service to obtain financial instructions, especially among younger users in the face of barriers at affordable prices. - Problem? These models will often miss the sign – and all this processing power does not replace specialist knowledge.
Why it all matters
We are witnessing a change in financial ecosystems: AI is powerful, but trust remains human. In the case of a gene with advice, it means more than data – it's about understanding real life and goals.
This mixture of technological and empathic competences of an adviser can determine what successful consultancy looks like in the coming years.
