When the publishers are worried about reducing traffic from Google, the search giant began to introduce AI summaries in Discover, the main information channel in the Google search application on iOS and Android. Now, instead of seeing the headline from the main publication, users will see the logo of many messages in the left corner, and then a summary generated by AI, which cites these sources.
The application warns that these summaries are generated with AI, “which may make mistakes”.
This function does not appear for all messages in the Google application. In TechCrunch tests, he was able to see AI summaries first -hand in both iOS and Android applications in the USA
He reached the comment, Google spokesman confirmed that this is not a test, but actually launching the USA. The function will appear on iOS and Android in the USA, with an emphasis on popular lifestyle topics, such as sport and entertainment. Google also noticed that the function would make it easier for people to decide what sides they want to visit.
In addition to summaries, Google tries other ways of presenting messages displayed in Discover. Although not marked as powered by AI, Some stories will contain a set of points Below the header or will be grouped with similar messages.
For example, the story of Ukraine of President Trump also contained links to other stories about Trump's latest activities. Meanwhile, the story of Washington Post about ICE follows missiles that summarized the content of the story.
The search application update appears because many publishers are experimenting with AI on their own pages, including The Wall Street Journal, YahooIN BloombergIN USA Todayand others. Startups have also succumbed to the action, as in the case of a molecule, a message reader that uses artificial intelligence not only to summarize history, but also enabling users to see different pages or ask complementary questions to better understand the subject.
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Despite these attempts in the publishing industry, there is significant concerns about how the transition to AI affects the movement of the site and commands. Thanks to functions such as AI Google and AI mode, users no longer have to visit the website directly to get answers to search questions-you can automatically sum up them or share them in the chatbot interface. In addition to Google, the same trend is visible in other AI applications, such as chatgpt or embarrassment.
Recently, Google has tried to calm publishers in launching Officewall, a function that allows publishers to generate revenues except for options more dependent on traffic, such as advertising. Thanks to the Officewall publishers who use Google Ad Manager, they can try various methods to provide access to their content, such as micropayments or conducting surveys, enrolling in bulletins, watching ads and others.
But for many publishers these tools come too late, because street traffic is already violent.
History by Economist This week, he noticed that the global search movement has fallen by 15% year -on -year in June, citing data from the intelligence company market Similar web.
Earlier data from the company also showed that the number of messages on the Internet, which do not cause any clicks to the messages, increased from 56% in May 2024, when the AI review launched, to almost 69% from 1.7 million. There was also no decrease in organic movement.
In the case of this change, Google Discover still remained a source of clicks, even as the movement in Google is a decrease in movement. But this may not be the case when AI is implemented more widely in the Google application.
It was updated after publication with Google's commentary, confirming that it is the launch of the USA.
