Google's latest artificial intelligence update, I see 3.1blurs the line between a creative tool and a film studio.
The update allows users to adjust lighting and shadows, combine scenes and – for the first time – add Sound generated by artificial intelligence to their movies.
It's all part of Flow, Google's AI-powered video creation platform that's now like Photoshop, Premiere, and a soundboard all in one.
This version introduces wild new tricks. WITH “Video frames”, creators can transform one image into another using natural-looking transitions and accompanying audio.
“Stage Expansion” allows you to stretch the last frame for another minute of movement – without using the camera.
You can even erase objects completely and Flow will fill the background as if there was nothing in it.
These cinematic improvements come just like OpenAI Sora 2 expands its video limits and delivers better motion fidelity, sparking another competition among Silicon Valley's creative labs.
It's easy to see what's happening – Google and OpenAI are racing to turn mere imagination into a service.
The realism of these tools also raises eyebrows. Just a few days ago, analysts warned that fake clips created using Sora have already been circulating on social media, and watermark removal tools are spreading faster than the videos themselves.
The question is not whether we will believe what we see, but whether we will ever be able to prove it.
However, Google's advantage may lie in its ecosystem. Veo's integration with the Gemini AI suite could make it the platform of choice for creators, just as YouTube changed the way stories were told on the Internet two decades ago.
Meanwhile, public figures such as Marek Kubańczyk they openly advocate for generative video, granting permission to remix their likenesses – which both excites and worries the industry.
It's easy to dismiss it all as hype, but there's something electrifying about seeing creativity get rewritten on such a scale.
We've gone from editing footage to recalling this. If the Veo 3.1 is any indication, the next big filmmaker may not hold a camera at all – just a hint.
