Google is updating its AI trial function to allow you to virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body photo of themselves to virtually try on clothes. Now they can use a selfie and Nano Banana, a Google Gemini 2.5 Flash Image model, to generate a digital version of their entire body for virtual try-ons.
Users can select their usual clothing size and the feature will then generate several photos. From there, users can select one to be the default fitting photo.
If desired, users still have the option to use a full-body photo or choose from a range of models with different body types.
The new feature launches today in the US.
Google first launched its try-on feature in July, allowing users to try on clothing from the Search Shopping Graph, Google Shopping and Google Images. To use this feature, users must click on the product listing or clothing product result and select the “Try” icon.
The move follows Google's investment in its virtual AI trial space, as the company has a separate app dedicated specifically to this purpose. An app called Doppl aims to help you visualize how different outfits might look on you using artificial intelligence.
Earlier this week, the tech giant updated it to add a discovery feed where you can make a purchase while displaying recommendations so users can discover and virtually try out new products. Almost everything in the feed is available for purchase, with direct links to sellers.
The discovery feed features AI-generated videos of real products and suggests outfits based on your personalized style. While some may not like the AI-generated feed, Google likely sees it as a way to showcase products in a format that people are already familiar with, thanks to platforms like TikTok and Instagram.
