The download doesn't lie. Shortly after Google implemented its solution Nano Banana image generator in Gemini 2.5 Flash, something strange happened – Adobe's Firefly began to quickly lose momentum.
Reports show that Firefly downloads dropped by over 50% in just a week, right when Google's numbers skyrocketed.
It seems that users took one look at Google's shiny new toy and said, “Yep, that's my vehicle now.”
The characters paint a wild picture. By early October, Gemini installs were up more than 300%, while Firefly was down almost 70%.
Even in the U.S. alone, Gemini is up almost 90% month-over-month, while Firefly is down more than 80%.
Firefly had just celebrated summer growth – up 150% in August – and then, poof, it was gone.
It's the kind of reversal that makes even seasoned analysts raise their eyebrows. You can check out the full breakdown at Business expert report back how Google's Nano Banana AI tool has already hurt Adobe Firefly downloads.
The thing is, Google didn't just create a new image generator – it hid it in every corner of its ecosystem.
The Nano Banana tool now appears directly inside Google search engine AND NotebookLMallowing you to generate or edit images directly from the search bar or notes.
This is a smart move: make the work invisible, something you'll come across naturally as you work or browse.
According to a report on how Google just included the Nano Banana AI image generator in search results and notespeople can even turn a quick search into a digital work of art in a matter of seconds.
This feature is expected to come to Google Photos soon too, so you'll be able to remix your photos without leaving the app.
Even more interestingly, the Nano Banana rollout has gone international and has appeared in beta versions of Search and NotebookLM in several regions.
Reports like This one details Google Nano Banana's expansion into search and NotebookLM suggest that the company tests localized tooltips and visual styles to make the tool personalized and easy to customize.
It's as if Google is trying to make the art of artificial intelligence less like a lab experiment and more like an everyday habit.
Meanwhile, Adobe is not postponing it. To keep up, the company actually integrated Nano Banana as one of its affiliate models on Firefly, but that didn't stop the user drain.
The beta version of Photoshop now even allows you to use it Google Nano Banana directly in the Generative Fill toolwhich is a fascinating twist – a Google model living within the walls of Adobe.
Still, as Firefly numbers decline and stocks rise, it's clear that Adobe's former dominance in creative AI is faltering.
From my point of view, it's not just about one app outperforming the other. It's about Where people live digitally.
When your AI is built into things people already use every day – search, notes, photos – you don't have to convince them to adopt it.
They just…yeah. It's comfort wrapped in magic. And honestly, Firefly feels like a fancy studio that everyone admires but rarely visits, while Nano Banana is the cool neighbor that hosts a backyard concert every weekend.
If I were Adobe, I would stop pretending the war is over and start focusing on people to want create.
Make the tools faster, looser and maybe a little more human. Because if this trend continues, Google's little “banana” might just take out the rest of the market before anyone can blink.
