It's funny – for years we've been told to “Google it.” But lately people are using “ChatGPT” instead.
According to a recent article on Fast CompanyAI isn't just changing the way we shop – it's redefining the way we find All on the Internet.
Search engines rewarded with keywords whoever shouted the loudest. Now AI listens to the wisest whispers: authority, trust and authenticity.
I noticed this change myself. Ask Perplexity AI about the best running shoes and it won't give you ten blue links – it gives you two great answers and it's usually right.
This seems more human. Less scrolling, more deciding. This is what marketers call “generative engine optimization” – a fancy term that basically means: stop the gaming algorithms, start gaining credibility.
Even giants like it OpenAI and Google Gemini are racing to integrate shopping and brand discovery directly into chat.
Imagine asking about and purchasing a coffee machine in the same chat window. It's elegant, hassle-free, and terrifying if your business is still using old SEO tricks.
A few months ago, a marketing director told me, “We used to write for search engines, now we write for robots with personality.”
It sounded absurd—until mid-conversation, I saw ChatGPT recommending Etsy stores. This is not SEO. This is AI trust mapping.
You don't pay for your destination; You to earn through quality, relevance and engagement, just like brands like HubSpot they are already adapting.
So where does traditional SEO remain? Maybe not dead, but definitely gasping for breath.
The brands that are thriving today are those that nurture communities, initiate real dialogue, and remain agile as artificial intelligence transforms the digital bazaar.
Maybe this is the future of marketing: not shouting into an algorithmic void, but talking – really talking – to machines that listen.
