Like Microsoft and Cloudflare, they change each website with an interview with AI assistant

Internet browsing has just moved. Microsoft and Cloudflare They join forces to reverse the script how we find online information.

Old school “Enter and click Link” is questioned by something that seems straight from the movie science fiction-where the site corresponds to, not in a boring way.

Here is a measure: from Microsoft's Nreb Standard and Cloudflare's Author infrastructureWebsites can now transform into interactive chatbots.

Instead of forcing you to click the page on the side, you can ask the question straight on the SMS-and-in-go-on-on-hand page-and the site corresponds to the structure and style.

What exactly is happening?

Microsoft Nreb It creates a standard protocol – think about how to configure the conversation interface for your site. You write your question, say via the end point /inquiry, and the site facilities of the structure of the natural language reaction.

There is also a endpoint /MCP for access to the contextual protocol of the model, which gives trusted AI agents a clean, structural line to your content.

Supplementing this, Author The cloudflare slides under the hood and performs all heavy lifting: crawling, indexing, depositing content in the vector database-then keeping it in real time. They basically finished the full AI pipeline, so you don't have to build or maintain it.

Why does this matter (except for technological jargon)?

This is not just another technology update – this is the basis for a more conversational, available network.

AI agents – like Copilot, Claude or other bots – no longer have to scrape their HTML anymore. Instead, they can ask your website for information in a natural, structured way and recover polished answers.

Publishers and brands, LISTEN UP: This opens the door to a deeper involvement of recipients on your terms. Imagine that you are organizing your own bar at the speed of questions and answers to AI directly on the main page, crossing the noise and keeping people on your website-not in some AI summary channel.

But wait – it's not all the sun and the rainbows

If the sites can respond directly to artificial intelligence, the traditional Google click model can feel a pinch. Some are worried that the creators of small content may lose visibility or movement if their content is summarized and the answers delivered without clicking.

There are also justified concerns about prejudices, disinformation and the growing force offered by centralized infrastructure. If your site is on cloudflare for the entire pipeline, you can find yourself in a sweet place – or in a cramped place, depending on who pulls the strings.

Bonus perspective that did not create an original story

I am a bit excited – and a bit restless, to be honest. On the one hand, the network could finally feel like a dialogue, not hunting on scavengers. On the other hand, who sets the “tons” of these bots?

And if it is only one company conducting a “conversation” or do we really democratize the network – or just changing the guard?

I think that the smartest path is openness. Standards such as NLWEB and MCP, which everyone can accept or audit, in combination with tools that maintain AI Szczerca and Publishers with control – these are movements that can keep the heart rate, not only comfortable.

The future of surfing the network? Less like hunting for treasures, more like a conversation with a well -informed friend. And to be honest, there is a change – as long as we keep our reins, who speaks.