WhatsApp adds more AI functions to its business package. On Tuesday, the company announced that it introduces the possibility of reaching customers through voice calls, which will allow the application to examine the use of AI voice agents.
The company also wants to use artificial intelligence to recommend products to users.
WhatsApp Business, which has over 200 million monthly users in the last few quarters Earnings connections. The company earns money through advertising to WhatsApp and collects buyers for sending messages on the platform.
While the company does not download the function of artificial intelligence at the moment, it is possible that it can exert a price after reaching the scale.
Today, accounts for small businesses can already talk to clients in Voice on WhatsApp, but larger business accounts have not yet been possible. In the next few weeks, larger companies will be able to access this function via API. This will allow clients to place voice calls to companies and allow companies to refer to customers. (The latter was not available During previous tests last year, but now it is.)
WhatsApp said that he would soon add a way to send customers and receive voice messages from companies.
By enabling voice pipelines, companies can configure a voice agent with AI function via a startup, such as VAPI, Elevenlabs, Coval or Fonic to run customer service by WhatsApp.
In addition, the function of customer service based on a chat based on AI, which started testing last year, is now expanded to more merchants in Mexico.
In addition, WhatsApp is looking for AI to feed the recommendations regarding the product on the salesman's website.
Currently, there are many startups supported by projects that use artificial intelligence to bring personalized suggestions for products for sellers. Similarly, Meta said after a preliminary recommendation or conversation, its artificial intelligence can answer subsequent questions or transfer updates via WhatsApp.
The updates start today for business clients with a general version and will reach a wider base base in the coming weeks.
