Ovi latest update popped up on websites this week, and honestly, it's hard not to be both impressed and concerned about what it makes possible.
According to a report by WebProNews, this artificial intelligence's terrifyingly natural lip-syncing and smooth movements (no one else is even looking close) while effectively conversing with virtual avatars could lead us to what we hoped was a distant dream of modern talking-head video clips.
This is the kind of improvement that attracts attention because it is no longer just a nice demo – the developers actually make more money from it.
However, what really caught my attention is that early testers etc. are already reporting a 71% increase in revenue from using Ovi to scale their content.
This isn't pocket change – it's the kind of leap that would shock anyone in the creator economy.
But the flip side emerges just as quickly: If AI can create a polished, expressive, human-like video in a matter of seconds – what does that mean for editors, animators, and even storytellers who have spent their careers perfecting the craft?
For many, it feels like the ground is shaking and not everyone knows where to stand.
Meanwhile, Ovi is not the only one living in danger. Researchers are obsessed with cutting-edge audio-video signal generationthat combines voices with images in a wildly spooky way.
There's also the mobile side of things – a separate research team published: a text-to-video model that can run on mobile hardware.
Consider creating full video segments on your phone while driving to work. No studio. No equipment. It only depends on you, the device and your mind.
And while all this takes shape in the creative universe, business is also booming. Major tech companies are competing to develop AI-powered video services.
For example, Google recently made free video AI tools more widely available, which suggests how widely these types of tools are used.
Speaking to some creators myself, the mood is a bit split. Some are excited – “I can finally keep up with trends without burning out,” one told me.
But others seem uneasy, almost as if they are watching a storm gathering in the distance. I understand both sides.
There is a real opportunity: faster production, cheaper workflows, more space to experiment without waiting for editing or rendering.
But there is also the danger of sameness and so much automation that the human quirks that make content human fall by the wayside.
I'll be honest – part of me is really excited about where this is all going. I like anything that allows creators to unleash big ideas instead of micromanaging frame transitions.
But another part wonders what happens when the video is as simple as writing a sentence. If anyone can do it, does it still feel special to you?
Or are we starting to drown in indistinguishable, overproduced clips that sound and look alike?
The future here is unwritten. Ovi's leap is a sign of what is possible, but also of what we must protect: originality and voice, and the small imperfections that make storytelling feel human.
And perhaps this is the real challenge – how to outsource the heavy lifting to machines without giving up our creative soul.
