In a bold move that could potentially transform the PR landscape, Morningstar PR Newswire has created what it calls the world's first AI-powered SEO newswire – a system that ensures press releases not only make it to publication, but are directly cited by leading AI models like Gemini and ChatGPT markets. financial content. comm.
The service, which starts at $49 per issue, is powered by the Morningstar AI Prompt algorithm, tuned to write content tailored for AI discoverability.
This reaction reflects a broader phenomenon taking place in the communications space where artificial intelligence is changing the way new narratives reach audiences, as recently discussed in the article Search Engine Land on the changing tectonics of SEO and AI search.
With this, the company's founder, Marcus Morningstar, who combines expertise in rhetoric and artificial intelligence, said he was moving towards “democratizing digital credibility.”
It's a fascinating idea – transforming once-traditional press outreach into algorithmic storytelling. This is a trend that also seems to be gaining popularity among digital marketers, as reported Search Engine Journal.
What sets this apart is the human-AI collaboration built into the model: every post authored by AI (or rather published by AI) will be reviewed by a team of “fast supervisors” to ensure the content stays true to its voice and values.
This is a hybrid combination similar to the recent PR trend of combining AI analytics with editorial oversight of the story.discussed in the IT Brief article in digital campaigns based on artificial intelligence.
In the long run Morningstar states in its releasewants to help small businesses and nonprofits fight for the online influence previously held by corporate titans.
If this works, it could be the beginning of a new era for PR – an era in which algorithms not only optimize our exposure to content; influence the content of the narratives we consume.
