Roblox announced on Thursday that the creators can now sell physical goods directly as part of their experiences and games on the platform with launching new commercial APi interfaces.
The offer provides creators with a new way of generating revenues outside the purchases of virtual goods or one -off fees to gain access to specific experiences.
The company began to test the possibility of buying physical goods within Little branded experiences In mid -2012, in September, Roblox announced that the creators will soon be able to sell physical subjects in experience thanks to cooperation with Shopify.
Now Roblox provides this integration for all qualifying creators and brands after the closed beta of commercial APi interfaces.
The possibility of buying physical products will be available in age experience for users aged 13 and older. Roblox plans to add more partners and expand the function to additional markets in the future.
For brands, commercial APi interfaces offer a new way to reach customers. For example, the Fenty cosmetics brand intends to launch the impressions in Roblox to offer the exclusive gloss bomb called “Grape Splash”.
Qualifying creators and brands can also combine physical purchases using digital elements through new commercial APi interfaces. This means that you can buy a physical hoodie sweatshirt and also get it to your digital avatar.
The new approved Merchandiser Roblox (AMP) program allows creators and brands to combine their purchases in the real or internet world with avatal objects and accessories on Roblox.
Amp and the Badge of Physical Products will be a sign of authenticity to show consumers that objects are official. Products with the badge will contain a code of a unique digital element important for IP, from which they can use in Roblox.
“Our vision of the future of shopping is an experience that is more exciting and social than traditional online shopping experience,” said the company in Blog post. “In Roblox you can discover virtual stores, try clothes and share experience with others. Naturally, it builds interest and purchase.
Roblox notes that Twin Atlas Creator Studio used commercial APi interfaces in his games for the sale of physical products and ultimately saw six -digit trade revenues during the first few weeks. About 90% of their total orders are placed thanks to the integration of trade in the game, says Roblox.
