Nobody whispers anymore. The latest journalistic shocks have released a lid from the search engine with the AI of our time.
You ask Google with AI functions, such as AI review and mode, and POOF – Answers Flash on the screen, never clicking the information article.
Publishers call it “Google Zero“And they feel that stinging strongly when the decreasing movement turns into literal existential fear.
What are the real damage?
Some information services saw their recommending traffic crater as much as 89%– Yes, you read it well. The Daily Mail accepted one of the biggest hits.
Thanks to zero clicking on the search for flattening command numbers, media companies fall under pressure due to the collapse of advertising revenues, decreasing sales of printing and general fatigue. The search was their spine; Now he behaves like a quiet killer.
Among this apocalypse of movement, publishers try – attach to regulatory transparency, submit complaints about copyright, negotiating new license agreements with AI, and even building their own AI chat interfaces.
Goal: not only survival, but regain control over your stories and monetization.
Sounds gloomy – everything I should know?
Completely – more for this AI landscape. Fresh model called Answers to GIIS With Proprata.Ai It offers hope. It is a plugin for publishers, which allows them to set a summary powered by AI directly on their own pages.
Think about how to shift the script – and not Google, summarizing your work, you control the way Ai uses it. They just caught an efficient investment worth $ 40 million to increase the model.
Are you looking for the future? Here's a piece
. Rainfall from searches based on AI is just a threat—S It's counting. Ironically, while Google's artificial intelligence is live recommendation, external tools such as Plus embarrassment They try to redirect revenues back to publishers.
By providing a part of the subscription fee of USD 5 at sales points, whose content is cited, they offer a new way to earn AI quotes.
Publishers not only react; They rotate aggressively. The diversification of revenues is the name of the Game-Subscriptions, Bulletins, Events, Applications, Direct involvement of readers-they convert the brand's loyalty and a unique story, because relying on Syphoned search hits is not only risky-this is unbalanced.
To sum up (with a bit of my shot)
This is not just another technological change. AI searching in real time quietly deconstruct the centuries -old media economy.
Publishers who survive will be those who treat their recipients as more than data points – build trust, generate value outside of clicking and refuse to limit to ordinary sources of traffic.
This is a messy, urgent rotation, but for storytelling it can be a moment to really prescribe the rules.
