The copywriter returned from a weekly family vacation and received a message that despite her loyalty and consistent performance, her work was quietly passed on Simply because it was cheaper.
This scenario is not detached from the future; This is happening now and is uglier than ironic.
In the Reddit post, which became popular, the writer shared, as she decided not to connect to AI tools, preferring the original thought – only to meet with a sentence that hit more than any criticism: “Ai is cheaper.” Her stability crashed.
Ask yourself: how is it to wake up to this surreal moment when you were told that your crafts, voice and sweat are now considered unnecessary?
This is not a fault in a dystopian script; It is a real life and worrying how fast things change in a creative career.
This is not the only story. Do you remember Annabel, a garden copywriter who was abandoned after whispering the management: “Just put it in chatgpt”?
She ended in lost his dream job when AI took over writing without more fanfar – and everything on a regular business day.
But hey, let's not fall on the territory of the extermination without pinching the nuances. There is a strong argument that good copywriters still have a leg on which you can stand.
People who deeply understand the brand's voice, strategy, feature arches – still and will probably remain demand. One experienced writer put it directly: AI will replace weak but qualified? They are untouchable.
Meanwhile, marketers not only push a robotic copy of a robotic – they use artificial intelligence to improve mundane tasks.
According to HubSpot research, 68% of marketing leaders saw ROI from AI, 75% used it to reduce manual work, and as much as 86% said it released over an hour a day.
Sounds like a dream, right? With the exception of when this hour means potential exemptions for people performing actual writing.
So where does it leave us? On the one hand, AI is a tool that can pay content, especially in the case of formal or repetitive work.
On the other hand, this is increasingly perceived as fast and profitable replacement-especially when conscious budget companies want to cut staff. This convenience of Netflix of Ai is tempting, but leaves the tilent creations cold.
Readers – if you are a writer, marker or simply someone who values human touch – is a moment for strategic thinking.
Upskill, lean into creativity, build a voice that no algorithm can imitate. Maybe next time ask your manager: “Can artificial intelligence do this job? Sure. But can it be careful? That's what I still prevail there.”
