In a bold move that signals the growing trust of investors in the Indian D2C infrastructure ecosystem Shopflo collected a funding round worth $ 20 million, led by co -founder Flipkart Bansal binnyas reported Times of India. The round also participated in the participation of existing investors, such as Elevation Capital and Tiger Global, along with new supporters, including RTP Global, Better Capital and Matrix Partners India.
Now, if you are wondering why the startup, which has only been launched two years ago, has so much noise, is because Shopflo is not only another e-commerce tool in plug-and-play. He tries to browse shopping for D2C brands, providing them with strength at the Shopify level with the type of reservation and inspection of the facilities that Indian sellers desperately desire. Thanks to this latest increase in financing, Shopflo plans to double employment, product innovation and expansion in Southeast Asia.
What makes it particularly spicy is Binna Bansal's involvement. The co -founder of Flipkart selectively invests in projects that are in line with his long -term vision of strengthening the digital economy of India. His recent involvement in startups such as Curefoods and Acko shows that he has still noticed scalable consumer companies based on technology. Thanks to Shopflo, not only writes Cheque – he puts on a new limit of digital trade infrastructure.
Since the introduction in 2022, Shopflo has wondered over 300 brands of D2C. Think about sustainable clothing for independent cosmetic labels. Key point of sale? The cash register flows and UX, which compete with Amazon, but adapted to the unique aesthetics and customer base of each brand. This level of detail in the client's journey is a considerable feat, especially on the market, where without friction, experience determines loyalty.
In an interview with TechCrunch, co -founder of Shopflo, Ankit Jain, noticed that D2C Indian brands often face a fragmentary pile of technology that slows down the scale. “Fixed cash and after buying, so the founders can focus on building the brand instead of managing technological chaos,” he said. This transparency of the mission – converting, reducing resignation and increasing the loyalty to the brand – is resonated.
It is also interesting to see how this funding round is in line with the wider moods of investors. According to Inc42 2025, it is already shaped for the year in which VC prefer commercial factors than the brands themselves. Platforms such as Shopflo, which help existing and upcoming brands develop, offer lower combustion indicators and faster monetization paths.
But let's not get carried away. There are many competitions in this space – from global juggernauts, such as Shopify and Woocommerce after Indian players such as Dokaan and Instamojo. The art will be how Shopflo is positioned not only as a cash tool, but as a full D2C infrastructure layer. This will take serious engineering chops, customer service muscles and constantly focusing on feedback loops from served brands.
According to Yourstory, the startup also suggested investing in AI propelled personalization engines, which may soon allow Marks A/B test Flows in real time. Think: Recommendations for a Netflix product, but to the e-commerce cash register. If it becomes a reality, we are not just talking about a better UX – we are talking about income lifts that change the game.
From the user's point of view, it is refreshing that Indian startups are finally based on product design, not just price wars. As someone who is rage, a dozen or so pages of the cash register, I honestly support Shopflo. If they do this, they not only improve payments – they rebuild digital trust in shopping travel.
So will this war chest worth USD USD 20 million be sufficient to stick it to large leagues? We will have to watch carefully. But for now, the Shopflo stroller looks quite full – and they are just starting.
