Snapchat introduces sponsored AI lenses, a new advertising format that allows brands to contact consumers in an addictive way. While Snapchat has been offering brands to pay for sponsored lenses on the platform for years, they can now use the experiences generated by AI driven by reserved generative technology AI Snap.
In the case of these interactive lenses, the brand can reach users in a more fun and interactive way compared to traditional advertisements, because they allow users to take selfie to see how transported to various scenes generated by AI.
When users take a selfie for the AI lens, Snap analyzes their face to integrate them with the stage generated by AI, the company said TechCrunch in an e-mail. Lens AI pre -uses the monitor and poses to create addictive transformations, providing a maximum of 10 different experiences within one lens.
“Over the past two years, we have improved our generative artificial intelligence technology so that high -quality creative performance is fast and efficient,” said the company in the blog post. “Sponsored AI lenses eliminate the need to design 3D and VFX, replacing them with AI templates that can help reduce production dates.”
Brands that have already used the new advertising format are Tinder and Uber. ADVERTISEMENT Tinder allowed users to generate a personalized self -image with the signature “My 2025 Dating Vibe”, and Uber do not let users do the same, but with an accent for thanksgiving.
Snap said that users spent more time on sponsored AI lenses compared to standard lenses, because both Uber and Tinder saw higher than average play times when using the new AI Creative format.
Starting means the latest way in which SNAP explores with generative artificial intelligence and integrates technology with its platform. Last month, the company introduced its first AI generative lenses. In February, SNAP presented the research model of the text for the AI image for mobile devices that will supply some Snapchat functions in the coming month.
