Spotify will now allow users to choose and play songs for free

After the long -awaited launch of carefree stream transmission for paid subscribers, Spotify will also update its service for free users. On Monday, the company announced that free users around the world will now be able to search and play any song, or play a song shared by a friend or artist who watches on social media.

The company calls new functions “Pick & Play”, respectively “Search & Play” and “Share & Play”. Thanks to this, the first free users can hit the Spotify application to choose and play any song, and even search for a specific song and play it.

The latter, “Share & Play”, can encourage free users to open Spotify when they come across music on social media. For example, Instagram allows users to share the Spotify song with sound stories and enables users to share music on Instagram notes.

Earlier, free users could handle songs with limited skills on mobile devices.

Spotify claims that new functions will be implemented all over the world to free users, but there will still be some restrictions with which premium users will not have to face.

In recent months, the Spotify advertising business has been fighting, and Daniel General Director has told investors that the company “moves too slowly” on this front. Streamer wants advertising revenues to be 20% of their general revenues, but he has He bred only up to 11% from June. By adding new free functions, Spotify can increase the commitment among the free user base, which would then be exposed to more ads.

Spotify says that other functions, such as support for stretchlessIN AI playback listsAND MixThey will remain only premium offers, while others, such as newly launched messages and a personalized playlist, available to global users, will include both free and paid experiences, as before.

Free company users create most of the user database. Of the 696 million active Spotify users in the last quarter, 433 million were free customers served by advertising. In addition, there were 276 million subscribers of bonuses (paying) in this quarter.