Around this time last year, Cameo reached a significant low point. Its valuation fell by at least 90%And the tragic financial situation of the company meant that he could not pay $ 600,000 fine From FTC.
Now the company standing behind the famous application to greet is discovered by a new, though somewhat boring, alley for development. On Thursday, Cameo announced the launch CandlBirthday planning application designed for forgetting users who want to celebrate their friends' birthday without being late for the party.
Candl, available for free download in the App Store, synchronizes birthdays from saved contacts and creates a birthday calendar, allowing you to see the birthday of friends and family members while receiving reminders for the upcoming celebrations. For fans of astrology, you can also see who you are the most compatible with the Zodiac sign.
In addition, the application has a “birthday network”, so if another CANDL user has access to the same contact, but does not know their birthday, the application will provide birthday information that he has with your contacts. (Users who prefer not to share their birthday information can give up by visiting candl.app/optoout and sending phone numbers that want to exclude.)
Candl also plans to add AI powered function, which suggests ideas for gifts.
The application is quite simple and can be helpful for many people – after all, everyone has a birthday, and many of us have problems with tracking them. But it is strange that this popular unicorn would decide to create such a simple application to regain his fame.
Kameo is known for more ambitious projects, such as the NFT -based community offer and its stopping for content creators. However, despite these efforts, the company does not see the results she was counting on.
Data from the application intelligence company Appfigures It indicates that downloading the Cameo application constantly dropped from their peak during a pandemic. In 2021, Cameo was observed 1.1 million application installations compared to 433,000 in 2022. The first half of this year meant the first increase, with 270,000 downloads, which is an increase of 24% compared to 217,000 last year.
In addition, in the first six months of 2025, the global gross consumer expenditure in the application reached about USD 1.7 million, which is a 64% decrease from around USD 4.7 million in the same period in 2024.
Time will reveal whether Candl will succeed or gain sufficient adhesion.
