Awarded Grammy Musician, composer and producer Wyclef Jean says that the music industry is broken, which is why he is now involved in the startup, OpenWavIt wants to give power to artists. Via the OpenWav application, fired In the summer, artists can abandon new music and exclusive; Connect directly to fans; Sell goods; Host concerts, pop -up windows and auditory events; and more.
Later, startup plans to offer more help to artists using AI tools.
Speaking in Fortuna Brainstorm Tech This week, the conference Jean, currently the creative director at OpenWav, had raw words for the state of the music industry, especially criticizing the business model of streaming services.
“If you are a new artist, the number of streams you must (accumulate) to get $ 10,000 is literally ripping. So now you have a constant rebellion,” he said.
Jean pointed to Cardi B as the latest example of the problem, saying that although people probably thought it was funny, that she was on the street, selling CDS and vinyl albums (which She did it in promoting Tiktok Her album), she really showed how bad things have become for artists.
To look at the perspective, co -founder and general director of OPENWAV Jaeson haswho talked with Jean at the party, said: “At the moment at Spotify … for $ 3,000 you have to hit 1 million streams.” He is an entrepreneur, investor and media industry advisor numerous startups, In this musical.ly (which became Tiktok), Triller, Coinbase, Grab and others and co -founder of many media companies and NFT OP3N applications.
He explained that the broken industry model is that the band in OpenWav is building a music platform directly to the fan.
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“Algorithms are not satisfying music,” he noted, agreeing with The latest post in social media from the singer Lizzo, who complained about the lack of “Song in the summer“This year.
She then explained that today's artists do not need a million listeners on Spotify, but rather 1000 real fans.
“If you have 1000 real fans who give you 10 USD per month – that is, Starbucks 1000 coffee – it is 120,000 USD per year as an independent music artist. Think about it.” (Technically, it is $ 100,000 a year-he was probably incorrectly entered-but his point is a place to earn on direct experience to the fan).
“Spotify does not pay you. Instagram, Tiktok does not pay you. But your real fans will pay you. They will buy your tickets. They will buy your exclusive music – your music will fall on OpenWav first. They will buy your goods. And if you earn this type of money – only 10 bucks a month – you can build a balanced career,” she said.
Of course, OpenWav is not alone, thinking about transforming “super fans” into a stream of income for artists. Sam Spotify has been talking about building a super-Fan platform for some time, telling investors about his earnings that it aims to launch New Premium level This would satisfy fans who would gain early access to concert tickets, more functions and other benefits. The company negotiates with labels such as Universal and Warner Music to make it happen.
However, OpenWav would not necessarily be addressed to the main artists, just like Spotify. Instead, it would start for independent artists and others.
The concept is not completely new. Spotify also tried to enter this space when he offered independent artists to send his own music in 2018. But this effort was soon closed after the company measured Pressure on the part of partners with a label Who felt that the movement would lead to their sale.
He has, in response to the question, what distinguishes OpenWav from other fans platforms, he admitted that there were competitors on the market, but he argued that nobody did everything that OpenWav was doing in one place.
“When you enter OpenWav, you can sell tickets and earn 80% profit – 20% (goes) a platform enabling the sale of tickets for your concerts,” he said. “Everyone who buys a ticket enters the chat of events, like disagreement, and you can literally communicate, integrate and make contacts with people who buy tickets for your concerts,” she continued. “In that case, you are able to drop goods at the same chat of the community with zero costs from above, without wrestling, global dropshipping.”
Artists on the platform will also be owned by their recipients, such as E -Mail Fans and Telephone Numbers.
The platform allows artists to use artificial intelligence to design their goods, and both Jean and have enthusiasm in the field of technology. Jean noticed that artificial intelligence can help music artists create more than before, and he noticed that even the album producer and the author of the lyrics Timbaland uses Suno Suno Suno Suno Suno Suno like a sampler to help him make more with his existing music.
At OpenWav, they plan to use artificial intelligence to help artists as a manager could, suggesting such things as trips or ideas for goods, as well as, for example, tools for creating album art or movies with lyrical.
“We see in AI that AI will be your best friend as an artist,” he said, who said that some AI functions will appear in the “second” phase of the application. In the meantime, OpenWav is available iOS AND Android Devices for consumers.
