The new “Intelligent Filters” Spotify allows you to shield the content of the library according to activity, genre or mood

Spotify gives users more ways to personalize what they hear. The company launches a new function that allows users to filter its library according to specific activities, moods or species. These filters can also be used to find playback lists or, to some extent, audio books and podcasts, and even start a new session at AI DJ Spotify.

Intelligent filters that began to be implemented on Friday will be provided for the first time with premium subscribers on mobile devices and tablets on selected markets, including the USA, Great Britain, Australia, Canada, Ireland, New Zealand and South Africa. Spotify estimates that the implementation will be completed in the next few weeks.

The function appears when the company focused on adding more personalization and functions tools to its application in recent months. These types of tools, although seemingly small additions, can help you distinguish Spotify from competitors, and at the same time hinder current users.

For example, in April, Spotify began to offer tools for creating personalized playback lists using AI prompts, and in May he added a new one Play lists management tools And also a way to create your own non -standard cover. You can also talk to AI DJ to personalize your music selection and use the renovated flag version of the personalized Play List of Spotify, Discover Weekly.

Despite these changes, some users find that the Spotify interface is becoming too crowded, especially when the company enters the territory of social networks, adding messages, comments on podcasts, surveys, questions and aspect and a project that more resembles tiktok or youtube after introducing music videos and video podcasts in the application.

Company often face complaints with a too busy user interface, and the constant addition of new functions left some users feeling frustrated AND overwhelmed. This, combined with a large concentration of the company on algorithmic suggestions, even pushed Some Users completely abandon Spotify.

However, Spotify still reports more users and subscribers – its user base increased by 11% to 696 million in the last quarter From a year earlier, and subscribers have reached 276 million, which is an increase of 12%.