Tiktok prepares updating its social guidelines, which determine the rules of participation in the social video platform, as well as the standards that the company uses to describe films that give it a channel. Although the update largely prescribes the original text for simplicity, there are several elements that pop up in the new version-in particular how the thicket priority prioritizes its market, how deeply it personalizes the experience on the user, and a small change in the type of content generated by AI, which are allowed.
Today, social media companies must comply with a number of regulations around the world, such as the British Online Safety Act (OSA), the Act on EU digital services (DSA) and the Take IT Down Act, which partly led to the amendments of the principles on some platforms, just like yesterday's BlueSky update.
The changes in the thicket, which are lived live on September 13, 2025, are not so significant, because it seems that the company often simply prescribed the text for clarity.
However, one section that saw several additions in updated guidelines includes Rules for live creators.
The company warns creators who are responsible for everything that happens during their live session, even if it includes tools of other companies, such as real -time translation or voice tools to read the comments of viewers. Tiktok advises the creators to monitor these tools to make sure that they do not violate the rules through these third party services.
Another significant addition to this section presents new guidelines for commercial content.
Tiktok emphasizes that commercial content should be revealed. He also directly states that it will reduce the visibility of content that will direct users to “buying products outside the platform on the markets on which the Tiktok Shop is available.”
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The company also says that it Adjusting user search results.
Although the earlier version of the guidelines said that Tiktok provided “search suggestions” that were important to the user, new guidelines say that both “search results and recommendations may look different for everyone.” The guidelines explain that Tiktok uses information such as previous search and what you watched so that search results are more important.
Updated rules reveal that comments They are also personalized.
Tiktok says that the comments are sorted on the basis of signals such as previous answers, likes and reports. Again, this means that the comments section will look different compared to the user.
. AI content section It did not change dramatically, although the language here became less full of part, describing what type of deep content is allowed. Tiktok has previously banned the content that “provides or shows false authoritative crisis sources or events, or falsely shows public data in some contexts,” he said. “This includes intimidation, support or support.”
This has now been replaced with a language that says that Tiktok does not allow the content “misleading in public sense or harmful to individuals.”
It is worth noting that the language relating to AI's support has been removed. (Perhaps Tiktok paves the way to the support approved by the celebrities, generated by AI support?)
In some cases, the language in the guidelines has been simplified, for example in the case of For you, the Qualifying Standards Section (FYF)which is gone A long list of what is considered to be Fyf not qualifying contents. Instead, details of non -eligible content are distributed in many different sections of updated community guidelines, which makes it less useful, because it is no longer in one place.
It is also worth noting that Tiktok has changed the language explaining the reason why he is involved in content moderation.
Earlier, the company said that this process maintained the platform “safe, trustworthy and vibrant.” Now he describes the content of content as a help of Tiktok to be a “safe, fun and creative place for everyone.”
It seems that “trustworthy” has an ax. UH-OH.
