From Tiktok Still In the face of the possibility of ban in the US, the popularity of short -term video content is constantly growing. The latest company that introduced this space ShineThe non-profit organization is best known for TED conversations with outstanding characters, such as Bill Gates, Elon Musk, Jeff Bezos and the deceased Pope Francis.
On Wednesday, the company announced its new short -term video function, aptly named “Ted Shorts”. This function has gradually implemented users from the beginning of May.
Available on both iOS AND Android Devices, TED shorts can be found in the middle of the navigation belt. By tapping the button, the users are taken to a sliding vertical channel with short fragments of TED conversations and other original content. Users can like movies, leave comments and share with friends.
Ted joined forces with TruePlatform without code for generative video sensations to supply a TIKTOK -like function. As TechCrunch explained, the new TED channel will be personalized with artificial intelligence, running a selection of films based on factors such as personal interests, trends and other signals to extend the most suitable content for each viewer.
Ted Shorts is one of the most significant application accessories that has not noted a significant update in its 15-year history. Since its start in 2010, the application served primarily as a goal for users of access to TED and other content through their mobile devices, such as educational animations and 26 podcasts covering various topics, such as business, climate and health.
The new function offers users the opportunity to discover the most important speakers before getting involved in a full -length film. For the first time, users can engage in the TED application, supporting the sense of community that was previously missing.
Ted already has significant consequences YouTube (26.1 million), Thicket (2.8 million), Instagram (8.1 million) and other social media channels, which indicates the demand for short video content.
Ted Shorts is launched at a crucial moment because the application tries to increase its growth. Product head Tricia Maia tells Techcrunch that the application has been demonstrated “for several years”, which influenced its monthly active users and annual growth indicators. According to AppFigures, the application was downloaded 1 million times in 2024, which is a 17% decrease compared to 1.2 million installations in 2023.
Until now, the company offers over 100 million application downloads around the world.
Ted joins the growing number of companies that receive short -dice video content because the platforms compete for users' attention. At the beginning of this month, Netflix revealed that he was experimenting with a short video channel for a mobile application.
Meanwhile, Tiktok stands in a potential ban in mid -June, although President Trump plans to extend the deadline For the third time as the transaction negotiations continue. If we, users, lose access to Tiktok, can look for alternative platforms, and TED hopes that they will turn to what he thinks is a higher quality content compared to what can be found in other applications.
“In the era of crushed attention, people actively look for more thoughtful, less overwhelming ways to connect with new ideas and with each other,” said Maia. “(Ted Shorts) is our antidote to fatigue with algorithm and the contained low quality content.”
Over time, the company plans to develop TED shorts to meet the needs of users, while studying new ways to increase community building.
Maia added: “We will investigate ways to add new community functions and expand the functions based on community to other TED platforms, such as our website … It can develop outside the video and a mobile phone for inter -point experience of communities in which our audience not only watches movies, but can participate in really personalized digital communities on global.”
This story has been updated to improve the total application installation from 30 million to 100 million.
