TikTok, the app that was once just a place for user-generated content, is launching a new setting that allows users to choose how much AI-generated content they want to see in their “For You” feed. The company is also introducing more advanced technologies for labeling AI-generated content.
A new AI-generated content control (AIGC) feature is coming to the app's “Manage Topics” tool, allowing users to choose what they see on TikTok.
“Manage Topics already allows users to adjust the frequency of content related to over 10 categories, such as dance, sports, and food and drink,” TikTok explained in its article blog post. “Like these controls, the AIGC setting is intended to help users customize a diverse range of content in their feed, rather than completely removing or replacing content in their feeds.”
The move comes as companies like OpenAI and Meta use AI-only channels. In September, Meta launched Vibes, a new channel for sharing and creating short, AI-generated videos. A few days after Meta's launch, OpenAI released Sora, a social media platform for creating and sharing AI-generated videos.
Since Sora's launch, realistic videos generated by artificial intelligence have been published on TikTok. Additionally, many TikTok users use artificial intelligence to create visualizations of posts on other topics, such as: history Or stars.
TikTok says that with new controls on AI-generated content, users who want to see less of this type of content can now choose options, and those who like it can watch more of it.
You can access the new capabilities by going to Settings, selecting “Content Preferences,” and then clicking “Manage Topics.” You can then move the slider for various topics, including AI-generated content, to adjust how much you want or don't want to see this type of content in your For You feed.
TikTok says the change will be rolled out in the coming weeks.
To improve its ability to tag AI-generated content, TikTok is currently testing a technology called “invisible watermarking.”
TikTok already requires people to tag realistic AI-generated content and uses a cross-industry technology called Content Credentials With C2PAwhich embeds metadata into content so it and other platforms know when something has been generated by AI. However, TikTok notes that these labels can be removed when the content is re-uploaded or edited on other platforms.
With the new “invisible watermarks,” TikTok will add another layer of security by using a watermark that only it can read. This means it will be harder for others to remove.
TikTok will begin adding invisible watermarks to AI-generated content created using TikTok tools such as AI Editor Pro. It also adds them to content uploaded using C2PA content credentials. The company claims that these watermarks will help mark content more reliably. TikTok notes that it will continue to read C2PA credentials and add them to AI-generated content created on its platform.
In conjunction with these efforts, TikTok also announced that it is launching a $2 million Artificial Intelligence Literacy Fund, targeting experts such as the nonprofit Girls who codeto create content that teaches people AI and safety skills.
