YouTube introduces new functions powered by artificial intelligence to help users find content and information easier announced on Thursday. The platform launches a carousel for searching results for artificial intelligence similar to AI Google reviews, and also tests a conversational AI with more users.
The new carousel for searching for artificial intelligence, available only to premium YouTube users in the United States, suggests movies and displays short descriptions of topics generated by AI to help users find what they are looking for faster.
YouTube claims that AI powered search results will appear in searching for purchases, places or things to do in a specific place. For example, if you are looking for something like “the best beaches in Hawaii”, you will see a carousel resulting from AI clips from films presenting the best places with a tube and volcanic beaches, along with descriptions and more films that will help you plan your holiday.
The new feature is very similar to AI Google reviews, tools that are provided by AI Summaries in search results at the top of the Google search results page. While the carousel of searching results powered by artificial intelligence will facilitate the discovery of users, it can be an undesirable change for creators, because they rely on commitment to obtain revenues on the platform.
For example, if a person is able to get the information you need directly from the AI powered carousel, he cannot click the movie.
The introduction of the results of the powered AI carousel is two weeks after Wall Street Journal The report revealed that the AI Google review and other tools powered by artificial intelligence are a destructive movement for news publishers. YouTube creators may be afraid that the new Carousel function can reduce their commitment to their films, as is the AI review in Google search engine have led to fewer referrals to information sites.
As for the conversational AI tool in YouTube, the platform owned by Google announced that it provides it with some users who are not bonuses. The conversation tool, first launched at the end of 2023, uses artificial intelligence to help users get more information, content recommendations and movie summary. It can also be used for quiz in key concepts in academic films.
During the premiere, YouTube explained that the tool answers are generated by large language models that are based on information from YouTube and the Internet. The answers have been designed to help viewers delve into the observed content.
For example, if you are watching a roller dancing tutorial, AI's conversation tool will ask if you want to “summarize video” or “I recommend related content”. You can also ask your own questions such as “What's the Song in this movie?” And the tool will give details such as the song title, artist, species and many others.
